Revamping a Successful Web 2.0 Platform with web3 They run a successful Web 2.0 loyalty program called their Country Club, where 200,000+ fans have 'sold their souls' for early access to limited-edition merch drops, private events, and more.

In response, Liquid Death packages its water in aluminum, which is actually sustainable, and tops this off with fun, subversive marketing.Īs Daniel puts it, the brand boasts some of the “craziest, most die-hard fans on the planet.” Sustainability is also a (surprising) core value of the brand - inspired by the sad reality that 90% of plastic winds up in landfills or the ocean, even when recycled. Many buyers initially assume they produce beer, but they exclusively sell water.

Liquid Death gained a cult following by playing with people's perceptions of their brand. Phase 1: Searching for Accessible web3 Integrations